Beta Carotene (Pro Vitamin A)
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Beta-carotene is a well-known carotenoid, which occurs naturally in many fruits and vegetables. Beta-carotene is a carotenoid with health benefits as a provitamin A and is also well known as a colorant for beverage and food applications. Color is often the first sensory interaction a consumer has with a product, prior to tasting or smelling it. Beta-carotene helps you create an alluring, visually appetizing product with brilliant orange-red hues
Its applications include dietary supplements (hard capsules and multi vitamin-mineral tablets), as well as dairy products and dry baking mixes, and beverage compounds, instant beverages, and turbid beverages.