Beta Carotene (Pro Vitamin A)

Beta-carotene is a well-known carotenoid, which occurs naturally in many fruits and vegetables. Beta-carotene is a carotenoid with health benefits as a provitamin A and is also well known as a colorant for beverage and food applications. Color is often the first sensory interaction a consumer has with a product, prior to tasting or smelling it. Beta-carotene helps you create an alluring, visually appetizing product with brilliant orange-red hues